Have you ever found yourself doing the exact thing you don’t want to do? Like gaining weight when trying to lose it. For me, I’ve spent the last 10 years trying to lose 20 pounds and managed to gain 50 instead. I’ve often wondered why I can achieve complex things that I set my mindContinue reading “Why Do I Do What I Do Not Want To Do?”
Something sad happened—my 94-year-old father died. Something wonderful happened too—he taught me a final lesson.
When Dad first moved into the nursing home, I was troubled. I pictured long lonely days ahead for him. But I soon realized I was wrong. He spent time with the other residents and took a particular interest in the lives of the staff. They’d come in and ask him if they could do something for him and before they knew it—with his quirky sense of humor—he was giving them advise—whether they wanted it our not. He thanked them for their care, told them to take care of themselves and to keep looking up.
The day my father died, I stood in his small room with my brothers and sister. The sun shone in the window and cascaded across his bed. The chaplain was there to say a few words before the funeral home picked up the body and ready it for burial.
Personal branding is the idea of people marketing themselves and their careers as brands. Success comes from self-packaging. You probably have a LinkedIn profile that highlights your education and professional accomplishments—your favorite life moments posted on Facebook. But, I’m not asking about your online presence—I’m talking about you. The person who IS the brand— inside—are you content? Or, privately,Continue reading “Inside Out”
There are a lot of great resources that help professionals learn how to build a powerful brand that they can use as their competitive edge while searching for a job, advancing at work or with their own businesses. But what about when your self impression doesn’t match how you want others to see you? Here are threeContinue reading “3 Things You Can Do When Your Self Impression Doesn’t Match Your Personal Brand.”
Have you ever tried to work in a job that doesn’t fit? I have. I would bet that just like me, you were miserable. Your caught in the cycle of trying to please others and feeling like you just don’t measure up. You know that pit in your stomach on Sunday night when you thoughtContinue reading “How To Recognize Identity Theft”
Building your personal brand is not about copying someone else’s brand. It is about figuring out who you are as a unique individual, discovering your passion and believing you have something to offer the world. It’s about identifying your strengths, acknowledging weak areas and being okay with not doing everything perfect. Think for a minuteContinue reading “Walk In Your Strength”
In marketing, brand image is the impression of a product held by current or perspective customers. It is the picture created in the consumer’s mind whether real or imaginary of qualities and shortcomings. It is formed over time and is authenticated through the consumer’s direct experience. Similarly, your personal brand image will be the impression youContinue reading “Relax. It Is Not About You.”