Building your personal brand is not about copying someone else’s brand. It is about figuring out who you are as a unique individual, discovering your passion and believing you have something to offer the world. It’s about identifying your strengths, acknowledging weak areas and being okay with not doing everything perfect. Think for a minute about those people in your life you admire—leaders, parents, family and friends. Most likely each of these people has taken their own path. Yes. They’ve made mistakes, but they’ve learned from the past and built on those lessons to create a life that is better for themselves and others. They’ve discovered and walked in their strengths.